Choosing the Right Social Network to Promote Yourself

The two biggest challenges you will face in trying to market your products and
opportunity, via social communities are the following:
1) Choosing a Social Community to Focus Your Efforts On
2) Gaining Any Traction or Visibility


Back in 2006 when MySpace and YouTube were breaking into the scene among
recreational internet users, there were very few entrepreneurs who had realized that
these social networks could be viable places to market a business.
Believe it or not, there was a time when MySpace was NOT flooded with spam and fake
messages from bikini clad women trying to lure you into their web cam membership
site.


MySpace at one point was actually used to socialize and meet new friends. Strange, I
know! It was around this time that a few friends of mine started experimenting with MySpace

to market and promote their particular business opportunity. Their experiment
succeeded beyond their wildest dreams and brought them financial freedom.
They literally had MySpace to themselves, using fundamental direct response principles
and ‘friend getting software’ to build up their friends list to thousands upon thousands
of people.


Before you knew it, people were requesting information on how they did it, so they
offered training on how to use MySpace to market a network marketing business.
Pretty soon, they weren’t the only ones. The copycats ran amok.
Guru after guru started popping up, promising you the latest tactic, trick, technique or
software to ‘explode your business’ through MySpace. Soon after that, MySpace became
flooded with network marketers using automated software to do friend requests,
commenting and private messaging.

I got caught up in the hype and all the tools and tricks for marketing on MySpace, yet I
couldn’t seem to get it to work.


Then other social networks like Facebook, YouTube, Squidoo, Twitter, Del.icio.us,
Digg.com, etc. started popping up and becoming the next big thing in the internet
marketing craze and wanna-be entrepreneurs started shifting from community to
community, creating profiles, doing friend requests, spamming those friends and
getting nowhere fast.


Internet marketing gurus, realizing the frustrations of these entrepreneurs, started
offering training on how to use social media to market. Some of these programs were
legitimate, while others were simply offering mediocre teaching and just making a quick
buck from the craze. Again, I got caught up in that too. Not much success.

The Turning Point Which Turned My Social Media Efforts, Into
Profits Then one day, I was on a free training call with Dennis Karganilla, and he discussed
some of the fundamental principles which had made their marketing on MySpace and
YouTube so effective.
I remember him covering the concepts behind ‘My Story Marketing’, which simply put,
was about using proven copywriting formulas and storytelling on your MySpace profile.
He talked about structuring the content on your MySpace profile like a sales letter, but
with a more personal touch.

He stressed the importance of telling your story with as much passion and honesty as
possible. He emphasized that there is only one of you, therefore it is the best way to
eliminate competition.

He taught that you should be honest about your struggles, pains and triumphs. Up until that point, I had heard of people having massive success with their programs, but I didn’t really understand why until hearing him describe how he went about creating a profile.

At that point, I realized that all the tricks, tactics and techniques didn’t matter if I wasn’t
able to make a personal connection with other folks on MySpace. With thousands
literally screaming at the people on my friend’s list, to check out the ‘hottest ground
floor’ opportunity, I realized that the only way someone is going to listen to me is if they
trusted me and felt like they knew me.

The fact of the matter is that when all was set and done, MySpace and any other
community was about relationships and connecting with people on a personal level. It’s
the one thing, which is going to bring down the defenses of your prospect and get them
to listen to you.
From that point on, I focused on being as genuine as possible and contributing the most
value I possibly could in any video, article or post I made in the social media world. the bottom line is you need to build relationships, and develop KNOW LIKE AND TRUST.. its just that simple!!